Sunday, December 31, 2006

Qwika! and the Wikipedia for prospect research.

Qwika is a Wiki search engine. According to its marketing materials, it has translated wikis from 12 languages into English.The engine also includes WikiTravel and aims to include all sizable wikis.

I don't rely on the Wikipedia for a great deal, but it can be useful when researching individuals whose (large) companies have recently been in the news.

Recently a new researcher I had trained was profiling an individual who was an executive at AOL in the 1990s. The organization was preparing to ask the donor for a major gift. I found the Wikipedia article about the AOL-Time Warner merger for her, which allowed her to understand how the stock had devalued during the Internet bust.

Qwika could be useful when researching businesses and individuals who are based overseas.